2024 Spring: January 10 - May 7
Shady Grove (Hybrid)
Course |
Class No. |
Section |
Start & End Date |
Day |
Time |
Status |
Location |
MRKT 311 |
Digital Marketing Principles (3) |
An introduction to the various types of digital marketing and the skills needed for each type. The aim is to recognize the various stages in the customer journey and marketing funnel. Discussions explore developing a unique value proposition and assessing the contribution of a SWOT (strengths, weaknesses, opportunities, threats) analysis to a marketing plan. Projects involve developing a digital marketing plan that includes designing a digital strategy to create and deliver value to consumers in a digital world. |
|
25279 |
5165 |
13 Mar 2024-07 May 2024 |
Th |
6:30P-9:30P |
Open |
Shady Grove (Hybrid) |
|
Faculty: Silverstein, Robert S |
Bldg/Room: Shady Grove Center, Bldg III 3220 |
Syllabus |
Course Materials
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